Base: $176,600 - $261,380 py; bonus/equity: not sp...
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Global marketing strategy development
Player acquisition and engagement
Brand building and creative development
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2K Games is seeking a Director of Global Brand Marketing to lead marketing efforts for the Mafia franchise. The ideal candidate should have extensive experience in global marketing within the gaming or entertainment sectors, and a passion for building strong player communities.
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Job Summary
Lead the development of the global marketing strategy and drive the execution of global marketing plans to maximize customer acquisition, engagement, and retention for the Mafia franchise.
Develop global marketing strategies based on customer, product, competitor, and cultural insights, defining customer journeys, positioning, and messaging.
Collaborate closely with product development, international marketing teams, and cross-functional partners to ensure alignment and drive best-in-class marketing programs.
Matching Summary
Match Score: 75
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2K Games is seeking a Director of Global Brand Marketing to lead marketing efforts for the Mafia franchise. The ideal candidate should have extensive experience in global marketing within the gaming or entertainment sectors, and a passion for building strong player communities.
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Salary
Base: $176,600 - $261,380 per Year; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Global marketing strategy development
Player acquisition and engagement
Brand building and creative development
Marketing budget management
Cross-functional collaboration
Nice-to-have
Passion for video games
Eye for creative content
Adaptability and prioritization skills
Key Requirements
8-10+ years as Global Brand Marketing leader
Experience in games, live service products, media, or entertainment
Ability to utilize insights, data, and metrics
Ability to track and drive multiple concurrent projects
Strong staff management and cross-functional leadership skills