Planning Manager Marketing

RELX

Hybrid
Develop integrated marketing plans for events
Define market size and growth opportunities in latam
Build relationships with tourism boards and associations
The role is responsible for driving growth and market penetration for World Travel Market (WTM) Latin America

Job Summary

  • The role is responsible for driving growth and market penetration for World Travel Market (WTM) Latin America.
  • Candidates will define the total addressable market across LATAM and deliver targeted strategies to expand audience reach.
  • This position offers a unique opportunity to shape the growth of a flagship event within the global WTM portfolio.

Matching Summary

The role is responsible for driving growth and market penetration for World Travel Market (WTM) Latin America.

Skills & Requirements

Must-have

  • Develop integrated marketing plans for events
  • Define market size and growth opportunities in LATAM
  • Build relationships with tourism boards and associations
  • Collaborate with Sales on account-based marketing strategies
  • Lead onsite marketing execution during events

Nice-to-have

  • Experience in travel or tourism industry
  • Understanding of Latin American cultural nuances
  • Ability to lead cross-functional international teams
  • Fluency in English highly desirable
  • Proven people management experience

Key Requirements

  • Strong understanding of marketing principles and audience engagement
  • Experience working across Latin American markets
  • Proven people management experience leading direct reports
  • Experience aligning marketing strategies with sales objectives
  • Proficiency in marketing tools and reporting platforms

Work Rights

Not specified

Tailored Resume

Cover Letter