Principal E-commerce Marketing Manager

WEX Australia Pty Ltd

Base: $148,000.00 - $169,100.00; bonus/equity: mos...
E-commerce acquisition marketing strategy
Campaign concept and offer development
Data-driven targeting insights
As a Principal E-Commerce Acquisition Marketing Manager, you will be responsible for the strategic direction of mobility customer acquisition campaigns, focusing on developing impactful campaign concepts, compelling offers, and data-driven targeting insights

Job Summary

  • As a Principal E-Commerce Acquisition Marketing Manager, you will be responsible for the strategic direction of mobility customer acquisition campaigns, focusing on developing impactful campaign concepts, compelling offers, and data-driven targeting insights.
  • This role will provide the essential direction and content that drives successful digital e-commerce acquisition, focusing on the 'what' and 'why' of campaigns.
  • WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being, including health, dental and vision insurances, retirement savings plan, and paid time off.

Matching Summary

As a Principal E-Commerce Acquisition Marketing Manager, you will be responsible for the strategic direction of mobility customer acquisition campaigns, focusing on developing impactful campaign concepts, compelling offers, and data-driven targeting insights.

Salary

Base: $148,000.00 - $169,100.00; Bonus/Equity: Most sales positions eligible for commission; Non-sales roles typically eligible for bonus; Benefits: Comprehensive and market competitive benefits package

Skills & Requirements

Must-have

  • E-commerce acquisition marketing strategy
  • Campaign concept and offer development
  • Data-driven targeting insights
  • Executive-level stakeholder EQ
  • Digital commerce trends
  • High volume campaign environment

Nice-to-have

  • Credit card marketing experience
  • Risk-based acquisition experience
  • Customer segmentation and audience targeting
  • Translate data insights into actionable strategies

Key Requirements

  • Bachelor's degree in marketing, business, or related field
  • 10+ years of experience in e-commerce marketing
  • Strong understanding of digital e-commerce shop experience
  • Competency in data visualization tools (Tableau, Google Looker Studio)
  • Competency in Google Suite (Slides, Sheets)

Work Rights

Not specified

Tailored Resume

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