Marketing Analytics Specialist

Synovus Financial Corp

Overton, GA, United States
**
Google analytics 4 (ga4)
Google tag manager
Utm parameters
** Synovus Financial Corp is seeking a Marketing Analytics Specialist in Overton, GA, to optimize performance across digital marketing channels by analyzing and reporting on campaign metrics. The ideal candidate will have experience with Google Analytics 4, data visualization, and campaign tracking. **

Job Summary

  • The Marketing Analytics Specialist measures and optimizes performance across paid media and owned digital channels by managing campaign tracking, reporting, and insights.
  • This role involves pulling, formatting, and analyzing performance data from GA4 and other digital platforms, building reports, and supporting data visualization.
  • Responsibilities include assisting with website tag setup, QA, troubleshooting, ensuring proper campaign tagging, and collaborating with marketing, creative, and technology teams.

Matching Summary

Match Score: 75

** Synovus Financial Corp is seeking a Marketing Analytics Specialist in Overton, GA, to optimize performance across digital marketing channels by analyzing and reporting on campaign metrics. The ideal candidate will have experience with Google Analytics 4, data visualization, and campaign tracking. **

Skills & Requirements

Must-have

  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • UTM parameters
  • paid media performance
  • digital channels reporting

Nice-to-have

  • data visualization
  • team collaboration
  • risk awareness
  • inclusive work environment

Key Requirements

  • Requires experience with Google Analytics 4
  • Requires experience with Google Tag Manager
  • Requires experience with Meta Pixel
  • Requires experience with LinkedIn Insight Tag
  • Requires experience with UTM parameters

Work Rights

Not specified

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