Senior Analyst, Audience Activation (french Services) (telework/hybrid)

Canadian Broadcasting Corporation

Montreal, Quebec, Canada
On-site
Audience analysis and recommendations
Data platform (cdp/data clean room) management
Collaboration with marketing and sales teams
The Senior Analyst will act as a key partner to stakeholders, supporting their audience and data analysis needs to foster data-driven decision-making

Job Summary

  • The Senior Analyst will act as a key partner to stakeholders, supporting their audience and data analysis needs to foster data-driven decision-making.
  • Responsibilities include performing audience analyses, creating and maintaining audiences in data platforms, and collaborating with various teams to optimize data usage.
  • The role requires a minimum of 3 years of experience in a similar position, proficiency in data analysis languages like SQL and Python, and strong communication skills.

Matching Summary

The Senior Analyst will act as a key partner to stakeholders, supporting their audience and data analysis needs to foster data-driven decision-making.

Skills & Requirements

Must-have

  • Audience analysis and recommendations
  • Data platform (CDP/Data Clean room) management
  • Collaboration with marketing and sales teams
  • Marketing planning based on audience insights
  • Power BI dashboard creation and maintenance
  • Respect for laws and personal data protection

Nice-to-have

  • AI-driven solutions for personalization
  • Interest in digital and new technologies
  • Knowledge of CBC/Radio-Canada platforms

Key Requirements

  • Minimum 3 years of experience in a similar role
  • Higher education degree in a relevant field
  • Proficiency in CDP/CRM platforms and APIs
  • Familiarity with web analytics tools
  • Knowledge of advertising platforms
  • Proficiency in SQL and Python
  • Experience with cloud environments
  • Good knowledge of Power BI
  • Bilingualism in English and French required

Work Rights

Not specified

Tailored Resume

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