Senior Manager, Segment Marketing Strategy

RELX (Singapore) Pte Ltd

Base: $59,200 - $98,600 (us national); geographic ...
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Strategic marketing planning experience
Customer segmentation model development
Go-to-market strategy execution
** RELX (Singapore) Pte Ltd is seeking a Senior Manager, Segment Marketing Strategy to lead audience segmentation and marketing strategy for the Academic Leaders and Funders portfolio. The role requires strong analytical skills and a proven background in strategic marketing within complex B2B environments, focusing on driving growth and engagement through targeted marketing initiatives. **

Job Summary

  • This role leads the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio to drive growth and retention.
  • The position requires partnering with central GTM, regional marketing, and campaign teams to ensure an insight-led, audience-first approach.
  • The company offers a healthy work/life balance with wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.

Matching Summary

Match Score: 75

** RELX (Singapore) Pte Ltd is seeking a Senior Manager, Segment Marketing Strategy to lead audience segmentation and marketing strategy for the Academic Leaders and Funders portfolio. The role requires strong analytical skills and a proven background in strategic marketing within complex B2B environments, focusing on driving growth and engagement through targeted marketing initiatives. **

Salary

Base: $59,200 - $98,600 (US National); Geographic differentials may apply; Benefits: Country specific benefits available

Skills & Requirements

Must-have

  • Strategic marketing planning experience
  • Customer segmentation model development
  • Go-to-market strategy execution
  • B2B complex environment background
  • Campaign performance monitoring

Nice-to-have

  • Familiarity with research institutions
  • Experience with persona development
  • Global-regional planning dynamics knowledge
  • Field marketing alignment expertise
  • Strong influence across functions

Key Requirements

  • 3-5+ years in strategic marketing or customer segmentation
  • Experience in complex B2B environments like publishing or SaaS
  • Proven ability to lead strategic framework development

Work Rights

Not specified

Tailored Resume

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