The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system
Job Summary
The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system.
This role requires developing integrated, data-informed strategies to drive prospective student awareness, engagement, and lead generation.
Candidates must manage a multi-functional team spanning product marketing, digital marketing, content strategy, creative design, and web development.
Matching Summary
The Marketing Director provides strategic leadership for marketing efforts supporting online degree programs across the Universities of Wisconsin system.
Salary
Base: $105,000 - $125,000 annually; Bonus/Equity: Not specified; Benefits: Excellent benefits package including health & retirement contributions
Skills & Requirements
Must-have
5 years progressive marketing experience
Lead multi-functional marketing teams
Digital marketing technologies expertise
Data-driven strategy development
Cross-functional stakeholder coordination
Nice-to-have
Higher education sector experience
Decentralized environment familiarity
AI-influenced discovery knowledge
Portfolio-based marketing strategies
Adult learner audience understanding
Key Requirements
Bachelor's degree in marketing or related field
5 years of progressive marketing experience
Experience leading professional staff and cross-functional teams
Proficiency with CRM systems like Salesforce
Experience with analytics tools like Google Analytics
Work Rights
Must be eligible to work in the United States without employer sponsorship