Customer Marketing Associate - Lifecycle

FanDuel

New York City, New York, United States
Base: $35.10 - $43.75 usd hourly; bonus/equity: an...
On-site
2+ years customer marketing experience
End-to-end lifecycle campaign management
Data science partnership for targeting
FanDuel is seeking a Customer Marketing Associate to enhance customer engagement and marketing initiatives within its Customer Growth team. The role involves executing lifecycle marketing campaigns, collaborating with various departments, and leveraging data-driven strategies to optimize customer retention and engagement

Job Summary

  • This role involves owning the end-to-end execution of lifecycle marketing campaigns across key customer segments to ensure alignment with retention goals.
  • Employees will partner with Data Science teams to operationalize model-driven strategies that optimize targeting and personalize player value.
  • The company offers comprehensive benefits including health plans as low as $0 per paycheck, generous paid time off, and a 401k match up to 5%.

Matching Summary

Match Score: 85

FanDuel is seeking a Customer Marketing Associate to enhance customer engagement and marketing initiatives within its Customer Growth team. The role involves executing lifecycle marketing campaigns, collaborating with various departments, and leveraging data-driven strategies to optimize customer retention and engagement.

Salary

Base: $35.10 - $43.75 USD hourly; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life insurance, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 2+ years Customer Marketing experience
  • End-to-end lifecycle campaign management
  • Data Science partnership for targeting
  • Budget management and tracking
  • Campaign performance analysis and reporting

Nice-to-have

  • Familiarity with Photoshop design tools
  • Interest in i-gaming and sports betting
  • Knowledge of regulated industry compliance
  • Experience with Braze or similar ESPs
  • Positive team player attitude

Key Requirements

  • Minimum 2+ years in Customer Marketing
  • Bachelor's degree required
  • Strong project management skills

Work Rights

Not specified

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