Engagement Marketing Manager - Activation & Habituation

Block

Bay Area, CA, United States
Zone a: $135,200 - $202,800 usd; zone b: $125,800 ...
On-site
5+ years lifecycle or growth marketing experience
Sql fluency and data modeling intuition
Deep experimentation and a/b testing expertise
This role operates at the intersection of growth strategy, lifecycle execution, and product to shape how millions of customers build daily habits with Cash App

Job Summary

  • This role operates at the intersection of growth strategy, lifecycle execution, and product to shape how millions of customers build daily habits with Cash App.
  • Candidates will run high-velocity experiments that directly influence the product roadmap rather than just communications calendars.
  • The position requires deep analytical self-sufficiency to size opportunities and diagnose funnel friction using SQL and data modeling.

Matching Summary

This role operates at the intersection of growth strategy, lifecycle execution, and product to shape how millions of customers build daily habits with Cash App.

Salary

Zone A: $135,200 - $202,800 USD; Zone B: $125,800 - $188,600 USD; Zone C: $119,000 - $178,400 USD

Skills & Requirements

Must-have

  • 5+ years lifecycle or growth marketing experience
  • SQL fluency and data modeling intuition
  • Deep experimentation and A/B testing expertise
  • Hands-on CRM or marketing automation platform experience
  • Fluency with AI tools for automation and scaling

Nice-to-have

  • Experience in regulated fintech or financial services
  • Background in incentive mechanics or in-app personalization
  • Strong analytical self-sufficiency without dedicated support
  • Clear structured communication skills
  • Experience with onboarding and referral programs

Key Requirements

  • 5+ years experience in lifecycle, CRM, or growth marketing
  • Proficiency with SQL and data visualization platforms like Tableau or Looker
  • Experience with Braze, Iterable, or Salesforce Marketing Cloud

Work Rights

Not specified

Tailored Resume

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