GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B
Job Summary
GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B.
The role involves end-to-end responsibility for the local brand and launch strategy, development and implementation of integrated marketing and omnichannel plans.
Key responsibilities include cross-functional leadership, budget planning and control, market analysis, and ensuring compliance in all activities.
Matching Summary
GSK is preparing the launch of a highly innovative asset with the potential to sustainably change the treatment of Hepatitis B.
Skills & Requirements
Must-have
Brand and Launch Strategy
Integrated Marketing Plans
Omnichannel Customer Journey
A&P Budget Management
Market Environment Analysis
Nice-to-have
Ambitious for Patients
Accountable for Impact
Doing the Right Thing
Sense of Humor
Key Requirements
Several years of experience in pharma product/brand marketing
Launch experience preferred
University degree (e.g. Business, Health Economics, Sciences, Medicine)
Strong strategic and analytical thinking
High stakeholder and cross-functional leadership skills