Marketing Manager/brand Manager-dermatology-shanghai

pfizer.de

Shanghai, , China
Brand strategy development
Lifecycle management
Cross-functional leadership
Own portfolio strategy to maximize the franchise's business to achieve earnings and revenue objectives and lifecycle management

Job Summary

  • Own portfolio strategy to maximize the franchise's business to achieve earnings and revenue objectives and lifecycle management.
  • Lead the development of brand strategies including brand/business plans, lifecycle management, and cross-functional alignment across medical, legal, regulatory, and field force teams.
  • Assist brand owner to build marketing capabilities of the product management team and develop subordinates through coaching and training programs to deliver results.

Matching Summary

Own portfolio strategy to maximize the franchise's business to achieve earnings and revenue objectives and lifecycle management.

Skills & Requirements

Must-have

  • Brand strategy development
  • Lifecycle management
  • Cross-functional leadership
  • Marketing team development
  • Budget planning and control
  • Forecasting and performance tracking
  • English proficiency

Nice-to-have

  • Coaching and training programs
  • Exceptional collaboration and negotiation
  • Data analysis and communication
  • Vendor management
  • Self-awareness and change leadership
  • Builds effective teams
  • Customer and competitor insight

Key Requirements

  • Bachelor degree in Medical or Medicine
  • Master degree and MBA preferred
  • 7+ years marketing experience
  • 18+ months Marketing Manager experience
  • People management experience
  • Proficient oral and written English

Work Rights

Not specified

Tailored Resume

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