This role is built for someone who lives deep in the feed — watching TikToks instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand
Job Summary
This role is built for someone who lives deep in the feed — watching TikToks instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand.
You’ll be the front line of these brands across TikTok, Instagram, and beyond — leading community engagement, content calendar management, real-time platform strategy, and serving up voice-driven magic that feels fresh, human, and relevant.
Track and present community engagement insights and trends weekly, and collaborate with PR/legal on sensitive topics and issues.
Matching Summary
This role is built for someone who lives deep in the feed — watching TikToks instead of TV, knows when to be bold, when to be clever, and when to just let the feral flag fly — all while staying deeply, intentionally on-brand.
Skills & Requirements
Must-have
TikTok and Instagram strategy
Community engagement
Content calendar management
Real-time platform strategy
Brand voice consistency
Social listening techniques
Nice-to-have
Culturally fluent
Voice-savvy
Emotionally intelligent
Skincare and haircare enthusiast
Key Requirements
2-5 years of social media experience
Deep knowledge of TikTok, Instagram, Pinterest, YouTube
Strong passion for men's sports and sports culture