Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices
Job Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
Matching Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Skills & Requirements
Must-have
Develop and implement marketing programs
Manage public relations activities
Oversee customer satisfaction surveys
Maintain resident and facility information accuracy
Conduct internal communications training
Liaise with community leaders and families
Nice-to-have
Create a warm and positive atmosphere
Participate in community service groups
Support activity and social services departments
Key Requirements
Bachelor’s Degree or equivalent experience
Proficient in Microsoft Suite products
Ten (10) years experience in healthcare marketing/PR may substitute for degree