Own the relationship between Merchandising and Marketing to plan and communicate key product stories to the end consumer
Job Summary
Own the relationship between Merchandising and Marketing to plan and communicate key product stories to the end consumer.
Leverage consumer insights, trend analysis, search data, product knowledge and industry best practice to lead the evolution of the Commercial Plan for maximum consumer impact and relevance.
Be the face of Product Marketing to global merchandising and regional buying teams, closing the communications loop by sharing marketing strategies, concepts and rollout plans.
Matching Summary
Own the relationship between Merchandising and Marketing to plan and communicate key product stories to the end consumer.
Skills & Requirements
Must-have
Global Commercial Plan
Product-to-content cycle ownership
Consumer insights and trend analysis
Cross-functional collaboration
Nice-to-have
Brand lifestyle extension
F.A.M.E.S. cultural tapping
Operational improvements and efficiencies
Key Requirements
5-7 years' experience in global go-to-market, merchandising or product marketing
Strong understanding of market trends, consumer behavior, and go-to-market strategies