The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives
Job Summary
The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives.
Engages in media relations by actively managing professional relationships with local and regional media and influencers that will benefit the hotel and company as a whole.
Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications.
Matching Summary
The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives.
Skills & Requirements
Must-have
public relations strategy
social media management
media relations
digital content strategy
reputation management
market trend analysis
Nice-to-have
proactive and creative
strong sense of quality
creative mind set
self-starter
positive cooperative working relationship
Key Requirements
five to seven years’ experience
university degree in journalism or communications
proven relationships with media, community and business contacts