Senior Martech Consultant (braze)

Merkle

Frankfurt, Germany
Hybrid
Braze implementation and configuration
Marketing automation technologies
Customer journey design
The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs

Job Summary

  • The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs.
  • Responsibilities include designing cross-channel customer journeys and lifecycle campaigns, leading MarTech solution design, and advising clients on effective Braze feature usage.
  • Merkle offers a collaborative culture, global reach, and benefits such as extra volunteering and wellness days, a CO₂-neutral work environment, and learning opportunities.

Matching Summary

The Senior MarTech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients, translating business requirements into actionable solution designs.

Skills & Requirements

Must-have

  • Braze implementation and configuration
  • Marketing automation technologies
  • Customer journey design
  • Cross-channel campaigns
  • Segmentation and personalization
  • Data schema definition

Nice-to-have

  • Strategic development of MarTech capabilities
  • Collaborative problem-solving
  • Coaching and mentoring junior team members
  • Innovation and creativity
  • Global insights with local expertise

Key Requirements

  • 2+ years hands-on experience with Braze
  • Fluent in German and English
  • Working knowledge of HTML, SQL, Liquid
  • Familiarity with data layers, CDPs, APIs

Work Rights

Not specified

Tailored Resume

Cover Letter