Growth Marketing Manager

Probe Group

Melbourne CBD, Victoria, Australia
B2b marketing strategy
Demand generation strategies
Multi-channel campaigns
You will be responsible for planning and executing the marketing strategy for the Probe Group portfolio, including Probe Group, Probe CX, Convai and Innovior, focused on driving revenue growth by developing marketing initiatives that specifically target enterprise B2B clients

Job Summary

  • You will be responsible for planning and executing the marketing strategy for the Probe Group portfolio, including Probe Group, Probe CX, Convai and Innovior, focused on driving revenue growth by developing marketing initiatives that specifically target enterprise B2B clients.
  • You will take ownership of the marketing performance for Probe Group, Probe CX, Convai and Innovior, responsible for the end-to-end execution of B2B marketing strategies that contribute directly to the sales pipeline.
  • This isn’t just about maintaining existing campaigns; you have the autonomy to build a high-performance growth function from the ground up, creating the frameworks and success stories that will define our marketing department.

Matching Summary

You will be responsible for planning and executing the marketing strategy for the Probe Group portfolio, including Probe Group, Probe CX, Convai and Innovior, focused on driving revenue growth by developing marketing initiatives that specifically target enterprise B2B clients.

Skills & Requirements

Must-have

  • B2B marketing strategy
  • Demand generation strategies
  • Multi-channel campaigns
  • Account-Based Marketing (ABM)
  • Marketing automation platforms
  • CRM platforms
  • Data-driven decision making

Nice-to-have

  • Innovative and data-driven leader
  • Thrive in complex markets
  • Build a high-performance function
  • Global exposure and scale
  • Multi-brand strategy management

Key Requirements

  • 8-10 years B2B marketing experience
  • Proven demand generation expertise
  • Advanced MarTech proficiency
  • Strong brand understanding
  • Portfolio management experience
  • ABM strategy experience
  • Stakeholder & team leadership experience

Work Rights

Not specified

Tailored Resume

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