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PatientPoint is seeking a Senior Marketing Manager in the life sciences sector to develop and implement multichannel marketing campaigns aimed at driving business results. The ideal candidate should have over seven years of B2B marketing experience, preferably in healthcare, and will work closely with sales teams to enhance marketing strategies and tools.
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Job Summary
Lead and execute integrated, multichannel marketing campaigns and sales enablement initiatives that drive measurable business results.
Develop and implement account-based marketing (ABM) programs and create and execute inbound marketing strategies to increase awareness and generate demand.
Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up.
Matching Summary
Match Score: 75
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PatientPoint is seeking a Senior Marketing Manager in the life sciences sector to develop and implement multichannel marketing campaigns aimed at driving business results. The ideal candidate should have over seven years of B2B marketing experience, preferably in healthcare, and will work closely with sales teams to enhance marketing strategies and tools.
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Skills & Requirements
Must-have
Integrated multichannel marketing campaigns
Sales enablement initiatives
Account-based marketing (ABM) programs
Inbound marketing strategies
Digital, content, and event marketing expertise
Nice-to-have
Strategic and execution capabilities
Adaptability and flexibility
Collaboration and interpersonal skills
Key Requirements
7+ years of direct experience in B2B marketing
Bachelor's degree in Marketing, Communications, Business Administration or related field
Proven track record of developing and executing successful marketing strategies
Expertise in sales support tools and enablement
Experience designing and implementing ABM campaigns