Retail Marketing Manager

Lithia & Driveway

South Florida, US
Base: $80,000–$125,000 annually; bonus/equity: + b...
Automotive marketing experience
Dealership operations knowledge
Data-driven storytelling skills
This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia to shape marketing strategy and directly impact performance

Job Summary

  • This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia to shape marketing strategy and directly impact performance.
  • The position requires turning insights and scorecard metrics into actionable strategies that improve sales, profitability, and customer loyalty across up to 25 stores.
  • Candidates will receive a comprehensive benefits package including medical, dental, vision, 401(k), and vehicle purchase discounts alongside competitive pay.

Matching Summary

This role acts as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia to shape marketing strategy and directly impact performance.

Salary

Base: $80,000–$125,000 annually; Bonus/Equity: Plus bonus potential; Benefits: Medical, Dental, Vision, 401(k), PTO, Life Insurance

Skills & Requirements

Must-have

  • Automotive marketing experience
  • Dealership operations knowledge
  • Data-driven storytelling skills
  • Google Analytics proficiency
  • CRM tools expertise
  • Multi-location retail strategy

Nice-to-have

  • Strong influence on leadership decisions
  • Experience with OEM collaboration
  • Customer lifecycle management
  • Campaign content oversight
  • Strategic partnership mindset

Key Requirements

  • High School graduate or equivalent
  • 18 years or older
  • Experience in automotive marketing or dealership operations

Work Rights

Not specified

Tailored Resume

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