Senior Marketing Manager - Edb Acquisitions & Onboarding

CBA New Digital Businesses Pty Ltd

Hybrid (at least half the time in the office)
Atl creative strategy and execution
Paid media strategy in digital environments
Financial services or regulated industry background
The Senior Marketing Manager position at CBA New Digital Businesses focuses on leading the acquisition and go-to-market strategies for the Everyday Banking portfolio. The ideal candidate will possess a strong background in marketing, particularly in digital and performance-led environments, with a focus on data-driven decision-making and creative strategy

Job Summary

  • The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio.
  • You will lead product marketing and communication strategy across national, regional, and local initiatives leveraging multiple integrated channels.
  • CommBank offers flexible working options including changing start times, part-time arrangements, and job share opportunities.

Matching Summary

Match Score: 85

The Senior Marketing Manager position at CBA New Digital Businesses focuses on leading the acquisition and go-to-market strategies for the Everyday Banking portfolio. The ideal candidate will possess a strong background in marketing, particularly in digital and performance-led environments, with a focus on data-driven decision-making and creative strategy.

Skills & Requirements

Must-have

  • ATL creative strategy and execution
  • Paid media strategy in digital environments
  • Financial services or regulated industry background
  • Analytical and project management skills
  • Performance marketing optimization expertise

Nice-to-have

  • Strong eye for creative design
  • Self-motivated with test-and-learn mindset
  • Passion for continuous improvement
  • Ability to build trusted stakeholder relationships
  • Experience with modern marketing technology

Key Requirements

  • Proven experience in retail banking customer acquisition
  • Background in complex regulated industries
  • Demonstrated capability in performance-led marketing

Work Rights

Not specified

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