Trade Marketing Manager

Haleon

Hong Kong
5+ years trade marketing experience in fmcg
Proven new product launch track record
Deep understanding of modern trade practices
This position is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands

Job Summary

  • This position is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands.
  • The role requires planning and implementing activation plans for new campaigns while closely monitoring market performance and recommending remedial actions.
  • Haleon fosters an inclusive environment that celebrates diversity and promotes fair outcomes through its 'Win as One' strategy focused on delivering better everyday health.

Matching Summary

This position is responsible for leading local teams to drive category development, optimize profitability, and grow market share for a portfolio of trusted consumer health brands.

Skills & Requirements

Must-have

  • 5+ years trade marketing experience in FMCG
  • Proven new product launch track record
  • Deep understanding of modern trade practices
  • Strategic and analytical thinking expertise
  • Strong internal influence across stakeholders

Nice-to-have

  • Outstanding people leadership capabilities
  • Excellent communicator and active listener
  • Alliance building oriented team player
  • Experience with BTL agency management
  • Agile working culture adaptability

Key Requirements

  • Bachelor's Degree in Marketing or Business Administration
  • 5+ years of trade marketing experience within FMCG industry
  • Demonstrated strategic and analytical thinking expertise
  • Compliance knowledge including Code of Conduct and ABAC

Work Rights

Not specified

Tailored Resume

Cover Letter