Senior Marketing Manager

Visa

San Francisco, CA, United States
Base: $153,700 to $246,200 usd py; bonus/equity: m...
On-site
Web analytics operations
A/b testing program
Personalization programs
Lead day-to-day operations of web analytics, A/B testing, and personalization programs to drive business growth across Visa’s digital experience platforms

Job Summary

  • Lead day-to-day operations of web analytics, A/B testing, and personalization programs to drive business growth across Visa’s digital experience platforms.
  • Own end-to-end execution of the experimentation program, maintaining a fast and consistent test velocity to support DXC objectives.
  • Manage, coach, and develop one direct report and coordinate a small offshore team, while contributing to Visa’s strategy of leveraging AI.

Matching Summary

Lead day-to-day operations of web analytics, A/B testing, and personalization programs to drive business growth across Visa’s digital experience platforms.

Salary

Base: $153,700 to $246,200 USD per year; Bonus/Equity: may be eligible for bonus and equity; Benefits: Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program

Skills & Requirements

Must-have

  • web analytics operations
  • A/B testing program
  • personalization programs
  • Google Analytics
  • Tealium
  • Optimizely
  • Looker Studio dashboards

Nice-to-have

  • AI-powered analytics
  • GenAI tools
  • fast-moving environments
  • translate complex data
  • collaboration with engineering teams

Key Requirements

  • 8+ years digital analytics, experimentation, or web optimization
  • Proven experience managing at least one direct report
  • Permanent Authorization to work in the U.S.

Work Rights

Permanent Authorization to work in the U.S.

Tailored Resume

Cover Letter