Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas, Fayetteville

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment skills
Audience segmentation expertise
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.
  • Candidates will build, test, and deploy email communications in Salesforce Marketing Cloud while managing automated journeys and audience segmentation.
  • The position offers a competitive salary range of $70,000 to $80,000 along with comprehensive benefits including health insurance and retirement contributions.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability insurance, tuition waivers, retirement contributions 5-10%

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment skills
  • Audience segmentation expertise
  • Automated workflow development
  • Email deliverability standards

Nice-to-have

  • Higher education advancement experience
  • Workflow management tool proficiency
  • User training and enablement skills
  • A/B testing and optimization knowledge
  • Strong organizational abilities

Key Requirements

  • Bachelor's degree in marketing or related field
  • One year professional experience with Salesforce Marketing Cloud
  • Experience with audience segmentation and data extensions
  • Understanding of email compliance and deliverability best practices

Work Rights

Proof of legal authority to work in the United States required

Tailored Resume

Cover Letter