CRM Executive (FMCG MNC)

RECRUITPEDIA PTE. LTD.

Singapore, Singapore
**
Plan and execute membership campaigns
Manage edm and sms marketing automations
Conduct a/b testing for campaign optimization
** The job posting is for a CRM Executive position at a leading FMCG multinational company in Singapore. The role involves planning and executing marketing campaigns, managing CRM content, and analyzing campaign performance, requiring at least one year of relevant experience in the FMCG sector. **

Job Summary

  • The role involves planning and executing membership campaigns to drive acquisition, retention, and repeat purchases.
  • Candidates will manage end-to-end campaign execution including segmentation, data extraction, and performance tracking across CRM platforms.
  • The position requires leveraging CRM systems to deliver personalized communications and conducting A/B testing to optimize effectiveness.

Matching Summary

Match Score: 75

** The job posting is for a CRM Executive position at a leading FMCG multinational company in Singapore. The role involves planning and executing marketing campaigns, managing CRM content, and analyzing campaign performance, requiring at least one year of relevant experience in the FMCG sector. **

Skills & Requirements

Must-have

  • Plan and execute membership campaigns
  • Manage EDM and SMS marketing automations
  • Conduct A/B testing for campaign optimization

Nice-to-have

  • Collaborate with internal stakeholders
  • Resolve membership-related feedback
  • Support ad-hoc projects as assigned

Key Requirements

  • Diploma or degree in any discipline
  • Minimum 1 year of CRM experience
  • Experience specifically in the FMCG industry

Work Rights

Not specified

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