Web Content Manager

Appian

Philadelphia, PA, US
Base: $75,000–$175,000 py; bonus/equity: discretio...
On-site
7+ years web content management experience
Enterprise cms expertise (aem or sitecore)
B2b web strategy and optimization
The role focuses on overseeing the end-to-end production of high-quality web pages optimized for the B2B buyer journey

Job Summary

  • The role focuses on overseeing the end-to-end production of high-quality web pages optimized for the B2B buyer journey.
  • Appian seeks a strategic leader to manage complex stakeholder environments and enforce a global content lifecycle process.
  • Candidates will benefit from comprehensive growth opportunities including leadership programs, specialized training, and tuition reimbursement.

Matching Summary

The role focuses on overseeing the end-to-end production of high-quality web pages optimized for the B2B buyer journey.

Salary

Base: $75,000–$175,000 per year; Bonus/Equity: Discretionary bonus and potential equity awards available; Benefits: 401(k) match, flexible time off, parental leave, medical/dental/vision, wellness programs, and tuition reimbursement

Skills & Requirements

Must-have

  • 7+ years web content management experience
  • Enterprise CMS expertise (AEM or Sitecore)
  • B2B web strategy and optimization
  • Stakeholder management and prioritization
  • Global webpage localization workflow
  • Design system and component library management

Nice-to-have

  • Conversion rate optimization (CRO) testing
  • Distributed authoring training programs
  • SEO/AEO alignment strategies
  • Creative agency partnership skills
  • Cross-functional team enablement

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7+ years of related experience in web content management
  • Deep expertise in enterprise-level CMS platforms like Adobe Experience Manager or Sitecore

Work Rights

Not specified

Tailored Resume

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