Senior Analyst

Dentsu Creative ANZ

Bengaluru, India
R (tidyverse, lme4/lmertest, plotly/ggplot2)
Python for data manipulation
Sql for data handling
Understand business requirements and suggest appropriate marketing measurement solutions like Media Mix Modelling and Multi-Touch Attribution

Job Summary

  • Understand business requirements and suggest appropriate marketing measurement solutions like Media Mix Modelling and Multi-Touch Attribution.
  • Conduct panel data analysis using fixed effects, random effects, and mixed effects models, and perform econometric modelling.
  • Experience with media mix modelling, ad-stock effect, saturation effect, multi-touch attribution, and rule-based attribution is required.

Matching Summary

Understand business requirements and suggest appropriate marketing measurement solutions like Media Mix Modelling and Multi-Touch Attribution.

Skills & Requirements

Must-have

  • R (tidyverse, LME4/lmerTest, plotly/ggplot2)
  • Python for data manipulation
  • SQL for data handling
  • Marketing data analysis
  • Statistical tests
  • Tableau, PowerPoint, Excel

Nice-to-have

  • Strong storytelling skills
  • Generate insights & recommendations
  • Understand marketing objectives
  • Familiarity with marketing channels

Key Requirements

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related
  • 3-4 years of experience in a similar role
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills

Work Rights

Not specified

Tailored Resume

Cover Letter