Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics
Job Summary
Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
Matching Summary
Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
Skills & Requirements
Must-have
B2B go-to-market strategies
integrated marketing campaigns
value propositions and messaging
cross-functional collaboration
analyze campaign effectiveness
Nice-to-have
building collaborative relationships
foster innovation
personal energy
self-leadership
Key Requirements
12 years of work experience
8 years of related experience
Bachelor’s degree in Marketing, Communications, or related field