Senior Market Insights Manager

Abbott

Taguig City, Philippines
Base: n/a; bonus/equity: not specified; benefits: ...
Consumer behavior analysis
Syndicated data analysis
Brand health performance
Drive consumer-centricity in brand communications by validating campaign ideas and providing post-campaign evaluation

Job Summary

  • Drive consumer-centricity in brand communications by validating campaign ideas and providing post-campaign evaluation.
  • Support product life cycle management by validating value proposition/pricing before launch and providing objective brand health performance.
  • Act as a strategic business partner to the commercial team by providing regular business performance diagnosis and supporting budget/planning cycles.

Matching Summary

Drive consumer-centricity in brand communications by validating campaign ideas and providing post-campaign evaluation.

Salary

Base: N/A; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • consumer behavior analysis
  • syndicated data analysis
  • brand health performance
  • market trend spotting
  • Nielsen Retail Audit
  • Excel analysis

Nice-to-have

  • data-driven multi-cultural environment
  • willing to win
  • passion for data and insights
  • resourceful and detail-oriented

Key Requirements

  • At least 8 years work experience
  • Managerial tenure
  • FMCG/Healthcare or Pharma industries experience
  • Proficient in Nielsen Retail Audit, Home Panel
  • Experience in big data /analytics is a strong advantage

Work Rights

Not specified

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