Director, Atl Media & Connections Planning

HelloFresh

Berlin, Germany
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Channel-agnostic media strategy
Connections planning
Integrated marketing mix
** HelloFresh is seeking a strategic and results-driven Director of ATL Media & Connections Planning to oversee media strategy and planning across multiple brands and markets. The role involves managing a substantial budget, optimizing marketing performance, and leading a team while ensuring cohesive brand messaging. **

Job Summary

  • Oversee media strategy and planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building.
  • Spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and brand goals.
  • Build, lead, and develop a team of highly-capable media buyers, planners, and connections strategists.

Matching Summary

Match Score: 75

** HelloFresh is seeking a strategic and results-driven Director of ATL Media & Connections Planning to oversee media strategy and planning across multiple brands and markets. The role involves managing a substantial budget, optimizing marketing performance, and leading a team while ensuring cohesive brand messaging. **

Skills & Requirements

Must-have

  • channel-agnostic media strategy
  • connections planning
  • integrated marketing mix
  • multi-million Euro media budget
  • data-driven methodology

Nice-to-have

  • thought leader in media planning
  • champion media innovation
  • build high-performing teams
  • intellectually curious and data centric

Key Requirements

  • 10+ years of experience
  • Bachelor’s degree or equivalent experience
  • multi-million Euro media budget management
  • English language proficiency

Work Rights

Not specified

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