Marketing Automation Manager (m/w/d)

Viessmann Climate Solutions

Friedrichstr. 148, Germany
**
Salesforce marketing cloud
Customer journey campaigns
B2b and b2c communication
** Viessmann Climate Solutions is seeking a Marketing Automation Manager to lead the creation and optimization of international customer journeys using Salesforce Marketing Cloud. The ideal candidate should have substantial experience in CRM and marketing automation, as well as strong analytical and interpersonal skills. **

Job Summary

  • As part of the Digital Sales Operations team within Global Digital Marketing, you will create international customer journeys in Salesforce Marketing Cloud for email, WhatsApp, SMS, and phone channels.
  • You will plan, implement, and control customer journey campaigns (B2B and B2C) in an international context for the channels email, WhatsApp, SMS, and phone in the Salesforce Marketing Cloud.
  • You will continuously monitor campaigns and develop an operational campaign reporting system to manage campaigns in collaboration with our Marketing Data Analysts.

Matching Summary

Match Score: 75

** Viessmann Climate Solutions is seeking a Marketing Automation Manager to lead the creation and optimization of international customer journeys using Salesforce Marketing Cloud. The ideal candidate should have substantial experience in CRM and marketing automation, as well as strong analytical and interpersonal skills. **

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud
  • Customer Journey Campaigns
  • B2B and B2C Communication
  • Campaign Monitoring and Optimization
  • Agile Project Management

Nice-to-have

  • Innovative Technologies
  • Entrepreneurial Thinking
  • Data-driven Insights
  • Hands-on Mentality

Key Requirements

  • Minimum 5 years of experience
  • Experience with Salesforce Marketing Cloud
  • Experience in agile project management
  • Excellent German and English skills (C1)

Work Rights

Not specified

Tailored Resume

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