Associate Director, Digital Media Insights & Analytics

Biogen Inc

Base: $158,000.00-$217,000.00; bonus/equity: short...
7+ years advanced analytics experience
Statistical and machine learning model development
Sql for large dataset extraction
The role leads the measurement of US business performance across digital marketing by analyzing CRM streams, paid media, and website data

Job Summary

  • The role leads the measurement of US business performance across digital marketing by analyzing CRM streams, paid media, and website data.
  • Candidates will partner with cross-functional teams to develop attribution models and optimize message delivery using statistical and machine learning techniques.
  • Biogen offers a competitive compensation package including short-term and long-term incentives, comprehensive health benefits, and up to $10,000 in tuition reimbursement.

Matching Summary

The role leads the measurement of US business performance across digital marketing by analyzing CRM streams, paid media, and website data.

Salary

Base: $158,000.00-$217,000.00; Bonus/Equity: Short term and long-term incentives including cash bonus and equity; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 7+ years advanced analytics experience
  • Statistical and machine learning model development
  • SQL for large dataset extraction
  • Adobe Analytics or Google Analytics proficiency
  • CRM and digital media analytics expertise
  • Campaign level media analysis capability

Nice-to-have

  • Python or R programming proficiency
  • Biotech or pharma industry experience
  • Strong consulting and communication skills
  • AI-powered tool application knowledge
  • High intellectual curiosity and self-motivation

Key Requirements

  • Bachelor's degree required; Advanced technical degree preferred
  • Minimum 7 years of experience in advanced analytics
  • Experience building campaign level media analysis
  • Ability to translate technical information to non-technical partners

Work Rights

Not specified

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