Provide strategic direction and oversight for the development and execution of content campaigns across digital, social, experiential, and entertainment platforms
Job Summary
Provide strategic direction and oversight for the development and execution of content campaigns across digital, social, experiential, and entertainment platforms.
Establish and maintain strong relationships with key partners, including media organizations, content creators, platforms, and production companies.
Collaborate with cross-functional teams to ensure seamless integration of content strategy into broader marketing and communication initiatives.
Matching Summary
Provide strategic direction and oversight for the development and execution of content campaigns across digital, social, experiential, and entertainment platforms.
Skills & Requirements
Must-have
Develop and execute content campaigns
Build relationships with media partners
Provide team mentorship
Translate brand objectives into content strategies
Develop measurement frameworks
Nice-to-have
Embrace WPP & WPP Media's core values
Champion growth and development
Foster a culture of continuous learning
Key Requirements
8-12 years of experience
Content strategy/creative strategy experience
Branded content development experience
Pop culture marketing experience
Experience with branded IP and influencer collaborations