This leadership role is responsible for leading group retail consumer marketing strategy as the bank expands its ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam
Job Summary
This leadership role is responsible for leading group retail consumer marketing strategy as the bank expands its ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
The successful candidate will transform marketing thinking by leveraging digital, AI, and machine learning to capture new opportunities and improve productivity.
The role ensures governance and due process across all marketing functions while driving synergies and efficiencies across multiple Asian markets.
Matching Summary
This leadership role is responsible for leading group retail consumer marketing strategy as the bank expands its ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
Skills & Requirements
Must-have
12+ years marketing experience
Regional marketing leadership
Performance marketing expertise
Adobe Marketing Cloud implementation
AI and machine learning in marketing
Cross-border team management
Nice-to-have
Financial services background preferred
Media agency experience preferred
Strong stakeholder navigation skills
Senior executive presence
Creative agency management
Key Requirements
More than 12 years in a marketing role
Demonstrated regional leadership experience
Solid experience in performance marketing
Direct experience with Adobe stack or equivalent Martech tools