Marketing Strategy Analysis And Measurement- Senior Associate
STATE STREET
Strong consultative mindset for marketing analysis
Triangulate data from diverse internal and external sources
Experience with primary survey design and analytics
This role involves generating strategic and tactical insights on industry developments, market segments, and competitors to enable evidence-based decision-making
Job Summary
This role involves generating strategic and tactical insights on industry developments, market segments, and competitors to enable evidence-based decision-making.
The successful candidate will partner closely with analytics, campaign, and creative experts to translate diverse data into actionable marketing initiatives.
State Street offers inclusive development opportunities, flexible work-life support, and vibrant employee networks to help employees reach their full potential.
Matching Summary
This role involves generating strategic and tactical insights on industry developments, market segments, and competitors to enable evidence-based decision-making.
Skills & Requirements
Must-have
Strong consultative mindset for marketing analysis
Triangulate data from diverse internal and external sources
Experience with primary survey design and analytics
Proficiency in Excel and Power BI for data visualization
Nice-to-have
Fluency with SQL or Python for advanced analytics
GenAI fluency including prompt quality and bias awareness
Familiarity with financial services and B2B marketing
Proactive ability to manage shifting priorities
Key Requirements
Master's degree in business, MBA, CFA, Marketing, Consumer Behavior, or Statistics
5+ years of experience in marketing, business research, consulting, or strategy teams
Fluency with desk-research sources such as Factiva, Ignites, FundFire, D&B, Hoovers/OneSource