WPP Media is a global AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale
Job Summary
WPP Media is a global AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale.
As a Senior Programmatic Specialist, you will co-create and implement programmatic communication strategies, buy and monitor online media campaigns, analyze target groups, and prepare campaign reports.
The company offers a work contract, hybrid work model with 3 days in office and 2 days remote, various benefits including insurance, language and sports subsidies, workation after six months, and a strong focus on training and innovation.
Matching Summary
WPP Media is a global AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale.
Skills & Requirements
Must-have
programmatic advertising expertise
DV360 platform knowledge
campaign optimization and monitoring tools
digital media market knowledge
fluent English communication
advanced Excel skills
Nice-to-have
experience with DSP and DMP integration
brand safety and viewability tools
working with AI-driven marketing platforms
collaboration in international projects
participation in Innovation Community
workation benefits
internal and external training opportunities
Key Requirements
experience in programmatic advertising
knowledge of DV360 platform
familiarity with campaign optimization and reporting tools