Develop and define UGG marketing strategy focusing on a 3-5 year plan to increase market share and profitability while providing direction to the marketing team and stakeholders
Job Summary
Develop and define UGG marketing strategy focusing on a 3-5 year plan to increase market share and profitability while providing direction to the marketing team and stakeholders.
Lead a high-performance marketing team with a focus on brand building, customer experience, and alignment with global standards and policies.
Collaborate with global and local teams to ensure effective seasonal marketing strategies, digital communication, and sales promotion activations that enhance brand awareness and customer loyalty.
Matching Summary
Develop and define UGG marketing strategy focusing on a 3-5 year plan to increase market share and profitability while providing direction to the marketing team and stakeholders.
Skills & Requirements
Must-have
Strategic marketing planning
Brand equity development
Cross-functional team leadership
PR and digital marketing expertise
Bilingual communication English and Japanese
Market data analysis
Event planning and coordination
Nice-to-have
Customer experience management
Visual merchandising strategy
Global and local team collaboration
Talent development and succession planning
Creative problem solving
Hands-on personality
Proficient in Microsoft Applications
Key Requirements
University graduate in marketing or business
Over 10 years marketing experience in apparel or shoes brands
PR and digital marketing expertise with strong media network in Japan
Experience working across geographical boundaries
Excellent verbal and written communication in English and Japanese