This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers
Job Summary
This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers.
You will own the full product marketing motion: from positioning and messaging to sales enablement, launch moments, and the marketing plan that drives awareness and demand.
You will serve as the connective tissue between the market and Moloco's CTV product team, translating customer and market signals into actionable product insights that steer the roadmap.
Matching Summary
This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers.
Skills & Requirements
Must-have
Product marketing for performance CTV
Develop market strategy and positioning
End-to-end GTM execution
AI fluency in practice
Sales partnership and enablement
Nice-to-have
Entrepreneurial mindset
Category creation experience
Cross-functional credibility
Iterate fast and experiment boldly
Key Requirements
10+ years of product marketing experience
3+ years in senior/director role
B2B adtech, martech, or digital media experience
Adtech and CTV fluency
Proven category creation or repositioning experience