Manager Content - Marketing Crm (hcp)

Amgen Inc

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Salesforce marketing cloud expertise
Salesforce data cloud experience
Team leadership and people management
** Amgen Inc is seeking a Manager of Content for Marketing CRM, responsible for executing and optimizing multi-channel marketing campaigns using Salesforce tools. This role involves leading a team, managing campaigns, and ensuring quality and compliance in a fast-paced environment. **

Job Summary

  • This role is responsible for developing and executing core marketing operations capabilities to drive operational excellence in omni-channel Customer Relationship Management campaigns.
  • The position oversees end-to-end campaign execution using Salesforce Marketing Cloud and Salesforce Data Cloud while leading a team of Marketing CRM Execution Specialists.
  • Candidates must have at least 10 years of experience in marketing operations including 8+ years of direct people management experience in a global organization.

Matching Summary

Match Score: 75

** Amgen Inc is seeking a Manager of Content for Marketing CRM, responsible for executing and optimizing multi-channel marketing campaigns using Salesforce tools. This role involves leading a team, managing campaigns, and ensuring quality and compliance in a fast-paced environment. **

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Salesforce Data Cloud experience
  • Team leadership and people management
  • SQL/SOQL and AMPscript proficiency
  • Agile project management methodology
  • Multi-channel campaign execution
  • Data modeling and segmentation

Nice-to-have

  • Pharmaceutical industry compliance knowledge
  • Marketing analytics and optimization skills
  • Strong stakeholder communication abilities
  • Experience with global matrixed organizations
  • Continuous improvement mindset
  • Risk mitigation and contingency planning

Key Requirements

  • Master's degree or MBA required
  • 10+ years marketing operations experience
  • 8+ years direct people management experience
  • Salesforce Marketing Cloud certifications preferred
  • Salesforce Data Cloud certification preferred
  • Pharmaceutical industry experience preferred

Work Rights

Not specified

Tailored Resume

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