Draivi is seeking a CRM & Lifecycle Specialist to enhance their direct marketing efforts in Barcelona, focusing on customer conversion, activation, and retention. The ideal candidate should have 2-5 years of experience in lifecycle marketing, be fluent in Spanish and English, and possess a strong data-driven mindset
Job Summary
The role involves building and owning the direct marketing channel to increase customer conversion, activation, and retention in Spain and Mexico.
Candidates will design automated flows, define segmentation logic, and coordinate copy and creatives while working closely with teams in Helsinki and Barcelona.
The company offers impactful work with autonomy, career growth through training, flexible hybrid work arrangements, and annual conference trips.
Matching Summary
Match Score: 85
Draivi is seeking a CRM & Lifecycle Specialist to enhance their direct marketing efforts in Barcelona, focusing on customer conversion, activation, and retention. The ideal candidate should have 2-5 years of experience in lifecycle marketing, be fluent in Spanish and English, and possess a strong data-driven mindset.
Skills & Requirements
Must-have
2-5 years CRM or lifecycle marketing experience
Fluent in Spanish and English written and spoken
Strong data-driven mindset for insights to action
Experience defining triggers and segmentation logic
Ability to run continuous A/B testing
Nice-to-have
Experience in tech or fintech sectors
Familiarity with Meta, Google Ads, and TikTok
End-to-end ownership from ideation to analysis
Natural testing mentality for continuous improvement
Understanding of the full marketing funnel
Key Requirements
2–5 years of experience in CRM, email, SMS, or lifecycle marketing
Fluent proficiency in both Spanish and English
Strong knowledge of digital marketing and the full marketing funnel