Upstart is seeking a Senior Performance Marketing Manager to lead their Direct Mail and Offline Growth strategies, focusing on their Home Equity Line of Credit (HELOC) product. The ideal candidate will have extensive experience in performance marketing, particularly in managing end-to-end campaigns, and will work remotely with a digital-first company culture
Job Summary
Upstart is a leading AI lending marketplace dedicated to radically reducing the cost and complexity of borrowing for all Americans.
This role offers significant ownership including P&L responsibility to drive efficient, incremental growth for the company's fastest-growing HELOC product.
The position includes competitive compensation with base pay, bonus opportunities, annual equity grants, and generous benefits like a 401(k) match.
Matching Summary
Match Score: 85
Upstart is seeking a Senior Performance Marketing Manager to lead their Direct Mail and Offline Growth strategies, focusing on their Home Equity Line of Credit (HELOC) product. The ideal candidate will have extensive experience in performance marketing, particularly in managing end-to-end campaigns, and will work remotely with a digital-first company culture.
Salary
Base: $138,000 - $192,000 USD; Bonus/Equity: Target bonuses and annual equity grants vesting quarterly; Benefits: Medical, dental, vision, 401(k) match up to $15k, ESPP, paid time off
Skills & Requirements
Must-have
5+ years performance marketing experience
End-to-end marketing campaign ownership
Budget management and ROI optimization
Controlled experiment design and analysis
Direct Mail channel strategy execution
Nice-to-have
SQL and Looker data analysis skills
Experience in regulated financial services
Knowledge of incrementality testing frameworks
Cross-channel marketing expertise
Machine Learning collaboration experience
Key Requirements
Bachelor's degree or equivalent practical experience
Minimum 5 years in performance or growth marketing
Proven track record managing marketing budgets
Experience with A/B testing and incrementality methodologies