The Manager, Strategic Marketing oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in statistical analysis to optimize gaming operations and marketing initiatives
Job Summary
The Manager, Strategic Marketing oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in statistical analysis to optimize gaming operations and marketing initiatives.
Primary responsibilities include devising and implementing action plans for gaming operations, designing analytics plans for marketing programs, and furnishing reports to key decision makers.
Key performance indicators focus on gaming revenue, EBITDA, efficiency improvements, marketing program effectiveness, and timely completion of accurate tasks.
Matching Summary
The Manager, Strategic Marketing oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in statistical analysis to optimize gaming operations and marketing initiatives.
Skills & Requirements
Must-have
Statistical analysis for gaming optimization
Develop and implement action plans
Lead analytics and BI projects
Translate data into actionable insights
Proficient in SQL programming
Proficient in MS Word, Excel & Power Point
Nice-to-have
Motivates others to achieve goals
Aligns plans with strategic direction
Adheres to company vision and values
Experience with Python and/or Tableau
Knowledge in Gaming Mathematics
Key Requirements
5 years experience in Business Intelligence, Analytics, Predictive Modeling
3 years in a supervisory position
Marketing and operation experience in gaming or hospitality is an advantage
Proven track record in BI/analytics implementation
Tertiary qualifications in mathematics, statistics, economics, or marketing