Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels
Job Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Continuously refine multi-channel comms and develop retention strategies to deliver an outstanding customer experience.
Ensure all campaigns have clearly defined success metrics that are tracked and analysed.
Matching Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.