Consumer Intelligence & Strategy Lead – Gm Canada

Chevrolethelena

Markham, Ontario, Canada
Base: $97,800 to $146,600; bonus/equity: not speci...
Hybrid
Consumer insights leadership
Quantitative research methods
Insight storytelling and executive influence
The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction to impact brand growth and EV adoption

Job Summary

  • The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction to impact brand growth and EV adoption.
  • The role offers a comprehensive compensation plan including paid time off, healthcare, dental and vision benefits, life insurance, pension plan contributions, and a GM Vehicle Purchase Plan.
  • GM is committed to an inclusive workplace fostering belonging and offers accommodations for individuals with disabilities during the recruitment process.

Matching Summary

The Consumer Intelligence & Strategy Lead will drive GM Canada’s consumer insight agenda, turning data into compelling stories and clear strategic direction to impact brand growth and EV adoption.

Salary

Base: $97,800 to $146,600; Bonus/Equity: Not specified; Benefits: Comprehensive benefits including paid time off, healthcare, pension, and vehicle purchase plan

Skills & Requirements

Must-have

  • Consumer insights leadership
  • Quantitative research methods
  • Insight storytelling and executive influence
  • Data integration and analytics partnership
  • Hybrid work environment
  • Research program design and delivery

Nice-to-have

  • Strategic thinker and storyteller
  • Collaborative low ego leader
  • Experience with AI enabled text analytics
  • Test, learn, scale culture
  • Modernization of insights toolkit

Key Requirements

  • 8–10+ years in consumer insights or marketing analytics
  • Proven experience leading end to end insight programs
  • Bachelor’s degree in relevant field; Master’s preferred
  • Proficiency with SPSS and advanced Excel
  • Experience with conjoint and MaxDiff analysis
  • Experience managing agencies and budgets
  • Not require GM immigration sponsorship

Work Rights

Not require GM immigration sponsorship

Tailored Resume

Cover Letter