Senior Analyst, Customer Engagement Measurement And Insights
Bristol Myers Squibb
Hyderabad, India, United States
50% onsite
Omnichannel customer engagement analysis
Machine learning techniques
Measurement frameworks and kpi tracking
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels
Job Summary
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.
Support the design and execution of AI-informed test-and-learn strategies, including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
Partner with US Commercial stakeholders, Brand, Omnichannel Strategy, Field Analytics, CRM, Digital, and Technology teams to contribute to AI-enabled measurement solution design.
Matching Summary
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels.
Skills & Requirements
Must-have
omnichannel customer engagement analysis
machine learning techniques
measurement frameworks and KPI tracking
AI-informed test-and-learn strategies
advanced statistical and AI/ML techniques
stakeholder partnership and communication
Nice-to-have
curiosity and passion for learning
continuous improvement in analytics
collaborative mindset
structured, insight-driven storytelling
Key Requirements
BA/BS required; advanced degree preferred
3–5 years of professional experience
Proficiency in Python or R
Experience with attribution and impact measurement techniques