Marketing Automation Strategist

Aristocrat

Boston, MA, United States
Base: $81,200 - $150,800 py; bonus/equity: not spe...
Hybrid
Marketing automation workflows
Lifecycle marketing strategy
Predictive modeling and personalization
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program

Job Summary

  • This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
  • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
  • Our goal is to pay a market competitive salary focusing near the median of our pay ranges.

Matching Summary

This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.

Salary

Base: $81,200 - $150,800 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision insurance, paid time off, 401(k) plan with employer matching

Skills & Requirements

Must-have

  • Marketing automation workflows
  • Lifecycle marketing strategy
  • Predictive modeling and personalization
  • Customer journey configuration
  • A/B and multivariate testing
  • CRM and analytics integration

Nice-to-have

  • Innovation and collaboration culture
  • Data-driven customer engagement
  • Proactive and self-directed
  • Cross-functional team collaboration

Key Requirements

  • 5+ years experience
  • Bachelor's degree
  • Bloomreach Engagement experience
  • Jinja templating logic proficiency
  • Authorized to work in US

Work Rights

Authorized to work in the job posting location

Tailored Resume

Cover Letter