**
The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator, specifically a CRM Specialist with expertise in Workday, to enhance student engagement and improve institutional communications. The role involves collaborating with various departments to optimize data-driven communications and support student lifecycle management.
**
Job Summary
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication.
Matching Summary
Match Score: 75
**
The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator, specifically a CRM Specialist with expertise in Workday, to enhance student engagement and improve institutional communications. The role involves collaborating with various departments to optimize data-driven communications and support student lifecycle management.
**
Salary
Commensurate with education and experience
Skills & Requirements
Must-have
Workday CRM functionality
Student lifecycle communication
Data-informed communication strategies
Technical and functional specialist
Nice-to-have
Campus-wide data culture
Modernize student engagement
Improve service delivery
Key Requirements
Bachelor's degree in a related field
3 years of relevant experience
Experience with audience segmentation and automated workflows
Working knowledge of data governance and FERPA
Ability to collaborate and translate user needs
Strong written and oral communication skills
Work Rights
Proof of legal authority to work in the United States