Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% in-office quarterly)
Strategic third party events and tradeshows
Event strategy frameworks
Marketing automation and crm tools
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their third-party event programs. The ideal candidate will have over 12 years of experience in managing strategic events, showcasing leadership, program management, and communication skills, along with a focus on data-driven decision-making. ###

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI while ensuring all stakeholders are working together to deliver a high-quality prospect experience.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their third-party event programs. The ideal candidate will have over 12 years of experience in managing strategic events, showcasing leadership, program management, and communication skills, along with a focus on data-driven decision-making. ###

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Leveraging event analytics
  • Lead generation and brand awareness

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Bold ideas and genuine care

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

Tailored Resume

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