Principal, Workday Marketplace Marketing Lead

lektronix.cz

Hybrid (50% in-office and/or field work, 50% remote)
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
The position of Principal, Workday Marketplace Marketing Lead at lektronix.cz involves leading marketing strategies for the Workday Marketplace, focusing on partner marketing, product marketing, and performance marketing to drive growth and adoption. The role requires extensive experience in B2B SaaS marketing and a strong analytical background, and it offers a flexible work environment that values collaboration and personal development

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and qualified leads.
  • Workday offers a flexible work approach combining in-person time with remote freedom, requiring at least 50% presence in the office or field per quarter.

Matching Summary

Match Score: 85

The position of Principal, Workday Marketplace Marketing Lead at lektronix.cz involves leading marketing strategies for the Workday Marketplace, focusing on partner marketing, product marketing, and performance marketing to drive growth and adoption. The role requires extensive experience in B2B SaaS marketing and a strong analytical background, and it offers a flexible work environment that values collaboration and personal development.

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or marketplace marketing
  • Pipeline and revenue impact delivery
  • Funnel performance and optimization skills
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Experience with cloud ecosystem co-marketing
  • Strong storytelling and writing abilities
  • Hands-on experimentation and conversion optimization
  • Integrated campaign execution across channels
  • Ability to translate technical solutions to value

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

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