Primary location base pyy range: $170,600 usd - $2...
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Global campaign strategy
Enterprise ai platform positioning
Cross-functional team leadership
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Workday is seeking a Campaign Director for the CIO Persona to shape and execute global marketing strategies targeting enterprise IT buyers. The role focuses on translating complex technology narratives into cohesive campaigns that enhance Workday’s position as a leader in AI and enterprise solutions.
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Job Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us.
Matching Summary
Match Score: 75
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Workday is seeking a Campaign Director for the CIO Persona to shape and execute global marketing strategies targeting enterprise IT buyers. The role focuses on translating complex technology narratives into cohesive campaigns that enhance Workday’s position as a leader in AI and enterprise solutions.
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Salary
Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; Benefits: Comprehensive benefits
Skills & Requirements
Must-have
Global campaign strategy
Enterprise AI platform positioning
Cross-functional team leadership
Full-funnel campaign orchestration
CIO persona marketing
Nice-to-have
Sun-drenched optimism and drive
Courageous collaborators
Curious minds
Bold ideas and genuine care
Key Requirements
10+ years of experience leading global B2B marketing or GTM campaigns
5+ years working in a complex, matrixed organization
8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems
Proven experience and understanding of key technologies in a modern B2B marketing tech stack