Manager, Imx - Consumer & Shopper Connection Planning, Sparkling Flavors

The Coca-Cola Company

Shanghai, China
Hybrid
Digital marketing expertise
Cross-functional collaboration
Experience in consumer and shopper plans
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem

Job Summary

  • This role connects brand business and creative strategy to deliver a consumer-centric ecosystem.
  • The Connection Planning Manager will lead always-on youth recruitment campaigns for Sprite and Fanta.
  • Career growth opportunities include access to global learning platforms and a diverse culture.

Matching Summary

This role connects brand business and creative strategy to deliver a consumer-centric ecosystem.

Skills & Requirements

Must-have

  • Digital marketing expertise
  • Cross-functional collaboration
  • Experience in consumer and shopper plans

Nice-to-have

  • Innovative problem-solving skills
  • Ability to influence stakeholders
  • Experience with e-commerce

Key Requirements

  • At least 4 years of marketing experience
  • Experience in media strategy and communication planning
  • Fluent in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter